Creative Campaign
Persil: Play On
Before technology took over, playing outside was our only option. There was a point in time when we made our final jump in the mud. Let's welcome dirt back into our lives and onto our clothes. Play On; Dirt Is Good.
WELCOME TO THE PERSIL PIT
The Persil Pit, located at Lollapalooza in Chicago, offers a mud pit experience, inspiring festival goers to embrace carefree play.
Let loose and play on.
Dirt is Good.
Inspiration pictures from Woodstock 1969
Persil Promotional Materials
Persil Pit Merch
Upon departure, Persil will offer towels and detergent samples for the next day's cleanup.
There will also be Persil Pit merchandise available for purchase. Get it early and get it dirty, or buy it later
Near the Persil Pit, there will also be a backdrop for photos. A place for participants to capture and share the joy and freedom they felt during and after playing in the Persil Pit.
TEAM AND ROLES
Piper Sondreal - ART DIRECTION/DESIGN
Anna Koski - COPYWRITING
Lily Hanson - ART DIRECTION
Bella Robertson - COPYWRITING/PROJECT MANAGEMENT